objective
Design a 65W USB-C GaN charger that is visually appealing, on-brand with iFixit, and distinct from existing chargers on the market.
challenges
brand alignment:
Ensure the design reflects iFixit's brand identity.
Ensure the design reflects iFixit's brand identity.
market differentiation:
Create a charger that stands out from the multitude of existing options.
Create a charger that stands out from the multitude of existing options.
creative freedom:
Utilize the given creative freedom to explore innovative design solutions.
Utilize the given creative freedom to explore innovative design solutions.
approach
ideation:
I brainstormed and developed multiple design concepts, focusing on unique shapes, materials, and color schemes that align with iFixit's brand.
I brainstormed and developed multiple design concepts, focusing on unique shapes, materials, and color schemes that align with iFixit's brand.
design selection:
I presented several design ideas to my supervisor, who selected the most promising concept for further development.
I presented several design ideas to my supervisor, who selected the most promising concept for further development.
collaboration:
Once the design was approved, it was passed on to the electrical engineering team to integrate the necessary technology and ensure functionality.
Once the design was approved, it was passed on to the electrical engineering team to integrate the necessary technology and ensure functionality.
outcome
The result was a partially transparent USB-C charger that reveals the inner workings of the device. This design choice aligns perfectly with iFixit's mission of promoting repairability and giving consumers insight into the products they buy. The final product not only meets iFixit's brand standards but also stands out in the market for its unique and informative design.
IMAGES COURTESY OF IFIXIT
